Author name: Jessica

Advice

Does One-Size-Fits-All? Why Local Government Websites Must Embrace Personalization

Millennials and Gen Z expect seamless, personalized digital experiences—including from local government websites. With 44% of the U.S. population shaping civic engagement, municipalities must modernize their platforms to be intuitive, mobile-friendly, and transparent while ensuring ADA compliance and data security. Learn how personalization can enhance accessibility, efficiency, and trust in local governance.

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